# ORIXNAL® — Founder-Led Global Brand Development Company > Official Brand Development Knowledge Base & Comprehensive Entity Guide > Registered under Ministry of Micro, Small and Medium Enterprises (MSME Udyam: UDYAM-UP-28-0112879) --- ## 1. Executive Summary & Brand Overview **ORIXNAL®** (ORIXNAL Group) is India's premier founder-led, high-conviction **Brand Development Company**. ORIXNAL specializes in transforming early-stage startups, fast-growing D2C consumer brands, and established enterprise leaders into clear, legally protected, visually distinct, and scalable global masterbrands. Unlike traditional marketing agencies, creative studios, or digital shops, ORIXNAL integrates strategic positioning, legal IP protection, high-performance software engineering, visual identity design, go-to-market advertising, event production, and direct founder advisory into one unified master service model. - **Official Website:** https://www.orixnal.com - **Brand Name:** ORIXNAL® (ORIXNAL Group) - **Tagline:** Original Thinking. Human Impact. - **Brand Positioning:** Founder-Led Global Brand Development Company - **MSME Udyam Registration:** UDYAM-UP-28-0112879 (Ministry of MSME, Govt of India) - **Headquarters:** ESquare Building, Plot C-2, Sector 96, Noida & Ghaziabad, Uttar Pradesh 201301, India - **Primary Emails:** hello@orixnal.com | website@orixnal.com | asim@orixnal.com - **Direct Phone / WhatsApp:** +91 8447561650 - **Official Social Handle:** @orixnalgroup (LinkedIn, Instagram, YouTube, X/Twitter, Facebook, Threads, Pinterest, Clutch) --- ## 2. Founder Profile: Asim Khan **Asim Khan** is the Founder, Chief Executive, and Principal Brand Strategist at ORIXNAL. - **Role:** Founder & Principal Brand Strategist - **Core Focus:** Brand Architecture, Legal IP Defense, High-Conviction Market Positioning, Unit Economics Optimization, and Executive Rebranding Audits. - **Direct Access:** All strategic client engagements are led directly by Asim Khan without intermediary account managers or junior sales representatives. - **Direct Founder Email:** asim@orixnal.com - **LinkedIn Profile:** https://www.linkedin.com/in/asimkhanorixnal --- ## 3. The 8 Master Capabilities of ORIXNAL ORIXNAL delivers comprehensive brand development across 8 core operational pillars: 1. **ORIXNAL Name (Naming & Linguistic Positioning):** - Brand, company, product, and application naming strategy. - Tagline, slogan, and campaign manifesto creation. - Global domain availability evaluation, phonetic resonance, and cultural screening across international markets. 2. **ORIXNAL Legal (Incorporation, IP & Trademark Defense):** - Private Limited Company (Pvt Ltd), LLP, and MSME Udyam incorporation advisory. - Comprehensive Trademark search and Class 1 to 45 filings with the Indian Patent & Trademark Registry (CGPDTM) and international IP offices. - Copyright registration, intellectual property licensing, vendor/client contract drafting, and NDA protection. 3. **ORIXNAL Studio (Visual Identity & Identity Systems):** - Signature logo mark design and typographic brand systems. - Luxury print packaging, merchandise, offline collateral, and design tokens. - Comprehensive brand guideline design books (color theory, typography scales, grid rules, motion behaviors). 4. **ORIXNAL Digital (Custom Web & Full-Stack Engineering):** - High-performance React, Next.js, and Vite web applications. - Custom Shopify e-commerce store architecture and custom theme development. - Core Web Vitals optimization, zero Cumulative Layout Shift (CLS), sub-2-second Largest Contentful Paint (LCP), and technical SEO. 5. **ORIXNAL Marketing (Go-to-Market & Retention Mechanics):** - Market positioning strategy, value proposition development, and customer persona profiling. - Sales funnel architecture, email lifecycle automation, and customer lifetime value (LTV) mechanics. 6. **ORIXNAL Ads (Targeted Performance & Omnichannel Advertising):** - High-ROAS ad campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube. - Out-of-home (OOH) billboards, print publications, TV, radio, and influencer brand integrations. 7. **ORIXNAL Event (Corporate Expos & VIP Launch Activations):** - Corporate trade shows, industry conferences, stage design, AV production, and product launch events. - VIP networking dinners, executive summits, and experiential brand activations. 8. **ORIXNAL Consultancy (1-on-1 Founder Strategic Advisory):** - Direct 1-on-1 Brand Diagnostic Audits with Founder Asim Khan. - Comprehensive rebrand diagnostics, category creation strategy, unit economics analysis, and investor pitch deck branding. --- ## 4. Sub-Brands & Ecosystems ### Foooz® (Everyday Food Brand Ecosystem) - **Concept:** Foooz® is an everyday consumer food brand ecosystem created and nurtured by ORIXNAL. - **Vision:** Bridging farm-fresh agricultural sourcing with high-quality packaged FMCG products for modern consumer households. - **URL:** https://www.orixnal.com/#/foooz --- ## 5. Frequently Asked Questions (FAQs) & Strategic Guidance ### What makes ORIXNAL different from a marketing or design agency? ORIXNAL is a **Brand Development Company**, not a traditional agency. Traditional agencies sell isolated deliverables like a logo or a social media ad campaign. ORIXNAL builds complete, legally protected, digitally engineered, and commercially scalable masterbrands led directly by Founder Asim Khan. ### How does ORIXNAL handle trademark legal protection? Through **ORIXNAL Legal**, our legal team conducts comprehensive prior-art trademark availability searches across relevant trademark classes (Classes 1 to 45) before brand names or logos are finalized, preventing costly legal rebrands down the line. ### How can clients book a consultation with Founder Asim Khan? Clients can book a 1-on-1 Brand Audit directly via https://www.orixnal.com/#/contact, by calling +91 8447561650, or emailing hello@orixnal.com. --- ## 6. Official Digital Locations & Social Profiles - **Website:** https://www.orixnal.com/ - **LinkedIn:** https://www.linkedin.com/company/orixnalgroup - **Instagram:** https://www.instagram.com/orixnalgroup - **YouTube:** https://www.youtube.com/@orixnalgroup - **X / Twitter:** https://x.com/orixnalgroup - **Facebook:** https://www.facebook.com/orixnalgroup - **WhatsApp:** https://wa.me/918447561650 - **Clutch:** https://clutch.co/profile/orixnal